Day-by-Day Course Outline
(Click here for table of contents)
Where Did It All Begin
ESPN Classic Sports Century-Bill Veeck or
Sports Marketing Defined
Day 2: What are we really going to study?
Primary discussion and this assignment
Need a Partner?
It Keeps Getting Bigger
Day 5: The Growth of Sponsorship
Day 6: Why is Sponsorship Growing?
Why Companies Sponsor
Day 7: Reasons Companies Sponsor Sports
Day 8: Brand Objectives for Sports Sponsorship
Day 9: Catch-up Day
Deciding What to Sponsor
Day 10: What are the factors in determining what to sponsor Day 11: Finish discussion and do the assignment(s)
What’s This Going to Cost?
Day 12: Pricing of sponsorships
Leveraging Sponsorship
Day 13: Value of and types of leveraging Day 14: Complete discussion and assignment(s)
Ambush or Creative Marketing?
Day 15: What is ambush marketing and why is it a problem? Day 16: Debate Ambush vs. "Creative" Marketing or assignment(s)
So, Did it Work?
Day 17: How do we measure success and assignment
Day 18-Catch-up Day
What Went Wrong?
Day 19: Why do some sponsorships fail? Day 20: Assignment
Rights and Benefits
Day 21: What is an"inventory" in sports? Day 22: Assignment(s)
It Starts with a Sale
Day 23: General introduction to sales and assignment Day 24: What's different with sponsorship sales and assignment
Day 25: Catch-up Day
Plan on It!
Day 26 Introduction to the Marketing Plan
In Summary . . .
Analyze This!
Ready, Aim, Fire
Setting Goals
Achieving Goals
Day 33-Catch-up Day
Fan Fun Events
Day 35
Read All About It
That’s Entertainment
Day 40-Catch-up Day
Event Management
After All Is Said and Done
Final Project
Day 43 Final Project
Day 44 Final Project
Day 45 Final Project