Review Questions

1.   Where Did It All Begin

2.   Sports Marketing Defined

3.   Need a Partner?

4.   It Keeps Getting Bigger

5.   Why Companies Sponsor

6.   Deciding What to Sponsor

7.   So, What's It Going to Cost?

8.   Leveraging Sponsorship

9.   Ambush or Creative Marketing

10. So, Did It Work?

11. What Went Wrong?

12. Right and Benefits

13. It Starts With a Sale

14.  Plan On It

15.  In Summary

16.  Analyze This!

17.  Ready. Aim, Fire.

18.  Setting Goals

19.  Achieving Goals

21.  Fan Fun Events

22.  Read All About It

23.  That's Entertainment!

24.  Event Management