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Blogs and Websites You Should Follow

Set up in 2010 to bring together like-minded people, help them connect with each other and share knowledge with the ultimate goal to enable the sports industry to flourish in the digital age.


In 2015 our founder, Daniel McLaren, teamed up with real-time engagement team Snack Media who are social media industry experts that procure, host and also produce industry-specific web publications. In 2016 this partnership was formalised at DS became part of Snack on a more permanent basis.


With the industry ever-changing, Digital Sport organisesDigital Sport series of events that brings together a variety of people with the formats ranging from evening Q&A’s, panel sessions, evening drinks and full-day seminars.


Digital Sport welcomes guest contributions to the site and is delighted to have involved a number over the years and continue to do so. If you’d like to get involved then get in touch by emailing




SportTechie is the world’s leading resource devoted to the burgeoning intersection of sports and technology. We cover the latest technological innovations, ideas, and products that impact the fan experience, player performance, and sports industry as a whole. We report the cutting-edge developments with in-depth analysis and exclusive interviews to educate fans and industry experts alike. We exist to analyze and illuminate the growing number of ways technology is evolving sports.

Sports publicity, marketing and brand building in a new age. 


Building on the 35-year legacy of sponsorship pioneer IEG, ESP Properties—a WPP Company—was founded in 2015 as a new type of agency dedicated to helping properties unlock more value from their audiences and brand partnerships.

While continuing to provide thought leadership across the industry through the annual conference, publications, webinars, etc., ESP Properties works directly with rightsholder clients to take advantage of digital and data-driven changes in the media landscape

Sports Business Daily

Great material from the Sports Business Journal.  Covers literally every aspect of sports business.

Sports Business Today

This blog was inspired by Shane Harmon's daily reading of the sports business stories he collates in his Flipboard magazine Sports Business Today. If you use Flipboard do give the magazine a follow. The blog is also inspired by his my desire to write more and contribute to this great industry.


The focus of the blog and blog owner: Content Creation- We have a plug’n’play approach while creating text, video, audio & photo content to tell your story, create emotions & deliver the best experienceCommunication-Through developing & executing communication strategy and approach we make sure you are in 24/7 contact with the fans and media.; Activation-If you are thinking about using your sponsorships for storytelling, promotion and sales increase, we can be your creative & innovative force.

The Business of Sport

“The Business of Sports” is an industry blog dedicated to discussing new ideas and current events in sports business. The posts cover a wide range of topics, including ticket sales, marketing, social media, corporate sponsorships, fan loyalty, brand management, sports media, finance and more. The goal is to provide a valuable resource that other sports business professionals can learn from and contribute to.

Social 'N Sport

Jessica Smith loves the challenge of keeping up with an ever-changing digital landscape and she enjoys working in an industry that requires her to think outside the box. There is always something to learn. This blog serves as an extension of her learning. Her focus is social + digital in the sports industry (trends, lessons, happenings), but of course, there will be other random musings here and there. Be sure to leave your thoughts, comments, and insights. You can always drop her an email, too.  Thanks for reading!


Sports Marketing Hacks

This blog looks at cool sports marketing campaigns around the world.  The author looks at how other teams, be it football, American football or any sport, manage their marketing successfully so others can learn from them.  He focuses primarily on acquisition (getting people to the stadium) as his passion for sports has always been seeing full stadiums. Without the fans, there is nothing.



Crowdsight is the go-to content source for all things digital sponsorship related. The diverse blog page covers tips and tricks for sponsors, infographics in multiple categories ranging from social media to apps, and pieces covering current sports sponsorship news.


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