Marketing Through Sports
1. Where Did it All Begin
Assignment Page
2. Sports Marketing Defined
3. Need a Partner?
4. It Keeps Getting Bigger
5. Why Companies Sponsor
6. Digital Strategies
7. Deciding What to Sponsor
8. So, What's It Going to Cost?
9. Leveraging Sponsorship
10. Writing the Proposal
11. Ambush or Creative Marketing
12. So. Did It Work?
13. What Went Wrong?
14. Sponsorship Rights
Marketing Of Sports
1. Plan On It!
2. Executive Summary
3. Situational Analysis
4. Target Audience
5. Current Marketing Efforts
6. Objectives & Strategies
7. Fan Fun Events
8. Action Plan
9. Action Plan for Tickets
10. Budget & Timeline
11. Measurement & Evaluation
12. Sample Marketing Plan
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Let's Get Started!
Table Of Contents
Social Media Marketing
Social Media In Action
Sports Blogs
Teacher Page
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