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Let's Get Started

This is where you begin to learn about sports marketing.  You're lucky.  Some students take a sports marketing class and spend the entire class period listening to their teacher and reading a textbook. Not you.


Throughout this course, with your teacher's approval, you will use a hypothetical school, Western University, as your team or property.


When you do assignments or activities that call for the perspective of a corporate partner--you will choose from the additional options available through Brands4You.


So, throughout this course, you will play two roles: The Sports Marketing Director for Western University and the Director of Marketing for one of the eBrands4You.


Almost every decision you make, and every activity you complete will be on behalf of your team or a brand. You will create. imagine. Measure.  Evaluate. Work hard. And, surprisingly (or not), you will enjoy it.

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