Time to Get Started!
This is where you begin to learn about sports marketing. You're lucky. Some students take a sports marketing class and spend the entire class period listening to their teacher and reading a textbook. Not you.
Throughout this course, with the approval of your teacher, you will use a hypothetical school, Western University, as your team or property.
When you do assignments from the perspective of the partner/sponsor, you will select from Aveeka Personal Care products, Perfect Pizza, or Rocket Energy Drink.
The details you will need for these hypothetical businesses can be found here.
As the Sports Marketing Director, you will be in charge of marketing Western University sports and/or the brands that are available as sponsors.
Throughout the course, almost every decision you make and every activity you complete will be on behalf of your team or the sponsor brand. You will create. You will imagine. You will measure and evaluate. You will work hard. And surprisingly (or not), you will enjoy it.