Table of Contents | Sports Marketing

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Table of Contents

Marketing Through Sports

What is Sports Marketing?

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Where Did It All Begin?

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Who Needs a Partner?

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Why Is Sponsorship Growing?

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Why is Sponsorship Valuable?

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How Are Sponsorships Selected?

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What Do Sponsors Get?

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What's It Worth?

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What's Activation and Levererage?

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How Do You Write a Proposal?

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Is This Ambush or Creative Marketing?

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What Went Wrong?

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BONUS: What About Digital Strategies?

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Marketing Of Sports

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Executive Summary

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Situational Analysis

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Target Audience

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Branding & Messaging

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Objectives & Strategies

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Action Plan for Tickets

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Budget & Timeline

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Measurement & Evaluation

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Sample Marketing Plan

BONUS: Fan Fun Events

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Additional Sections

Social Media in Sports

Social Media In Action

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