9. Action Plan for Tickets
Social Media/Digital-Utilizing social media and digital marketing to reach a wider audience and target specific demographics.
The Cleveland Cavaliers has a robust social media presence on platforms like Facebook, Instagram, Twitter, and YouTube. They use these platforms to share game highlights, player interviews, and behind-the-scenes content to engage with fans and attract new ones. They also use social media to promote ticket sales and offer special discounts to followers.
The Houston Rockets use social media platforms like Instagram and Twitter to target young professionals and students by offering discounted ticket prices and special promotions. They use Instagram stories and IGTV to share behind-the-scenes content and create a sense of exclusivity for fans.
The Charlotte Hornets have a strong social media presence on platforms like Twitter, Instagram, and Facebook. They use these platforms to share game highlights, player interviews, and behind-the-scenes content to engage with fans and attract new ones. The Hornets use social media to promote ticket sales and offer special discounts to followers.
The Phoenix Suns use social media platforms like Instagram, Twitter and Facebook to create targeted campaigns to reach specific demographics. The Suns use these platforms to offer special promotions and discounts, share behind-the-scenes content, and create a sense of exclusivity for fans.
The Atlanta Hawks use social media platforms like Twitter, Facebook, and Instagram to reach out to fans in the local area. They use these platforms to share game highlights, player interviews, and behind-the-scenes content to engage with fans and attract new ones. They also use social media to promote ticket sales and offer special discounts to followers.
Joint promotions and events-Many teams partner with local businesses to offer promotions that benefit the partner and result in increase ticket sales.
The Los Angeles Lakers have a partnership with a local car dealership, offering a promotion that includes discounted Lakers tickets with the purchase of a new car. This partnership not only helps the Lakers sell more tickets but it also helps the dealership increase sales.
The Boston Celtics partner with a local hotel, offering a package that includes discounted Celtics tickets with a hotel stay. This partnership helps the Celtics sell more tickets, and the hotel attracts more guests.
The Philadelphia 76ers have a partnership with a local restaurant, where they offer a promotion that includes discounted 76ers tickets with the purchase of a meal. This partnership results in the 76ers selling more tickets and the restaurant increasing sales.
The Miami Heat partner with a local gym, offering promotions that include discounted Heat tickets with a membership. The gym attracts more members, and the Heat sells more tickets.
The Denver Nuggets partner with a local airline, featuring a promotion that includes discounted Nuggets tickets with a flight. This partnership helps the Nuggets sell tickets, and the airline attract more customers.
