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4.  Target Audience


Welcome to the chapter on Target Audience. Understanding your target audience is essential for any successful marketing campaign, and sports marketing is no exception. This chapter will discuss how to identify your primary and secondary target audiences, including their demographics, psychographics, and behavior.

Your target audience is the people most likely to be interested in your product or service. Identifying your target audience is crucial because it allows you to tailor your marketing efforts to the needs and wants of your customers. This, in turn, can help you attract more customers, increase sales, and build brand loyalty.

In sports marketing, identifying your target audience can be a bit more challenging than in other industries because sports fans are diverse. However, by using demographics, psychographics, and behavior, you can narrow your target audience and create a more effective marketing plan.


Demographics refer to characteristics such as age, gender, income, education, and location. Psychographics include personality, values, interests, and lifestyles. Behavior refers to the actions and habits of your target audience, such as their purchasing behavior and media consumption habits.

By understanding your target audience's demographics, psychographics, and behavior, you can create a more personalized marketing campaign that resonates with them. This chapter will provide the tools you need to identify your primary and secondary target audiences and create a marketing plan that speaks directly to them.

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