4. Target Audience
Primary vs. Secondary Target Audience
The primary target audience refers to the group of people most important to the success of the college football team's marketing efforts. These people will most likely attend games, purchase merchandise, and engage with the team on social media. For a college football team, the primary target audience could be students, alumni, and faculty members who have a direct connection to the school and a strong sense of school pride.
In comparison, the secondary target audience refers to people who may not be as directly connected to the college football team but still have the potential to become fans or supporters. These people may be interested in attending games or following the team on social media but may not have a strong connection to the school. The secondary target audience for a college football team could be local residents, families with children, or fans of other local sports teams.
It is important to note that while the primary target audience is the most important group to focus on, the secondary target audience should not be overlooked. They can become valuable team supporters and help increase overall attendance and engagement. By understanding the differences between the primary and secondary target audiences, a college football team can develop marketing strategies that effectively reach both groups and maximize their impact.
Target Audience vs. Buyer Persona
A target audience is a group of people who are the intended recipients of a marketing campaign or message. This group is identified based on demographic, geographic, or psychographic characteristics and represents the people most likely to be interested in or benefit from the marketed product or service. For example, the target audience for a college football team's marketing campaign might be students, faculty, and alumni.
A buyer persona is a fictional representation of a specific target audience segment. It is a detailed description of a person representing a particular group within the target audience, including demographic and psychographic information and their goals, motivations, and pain points. Buyer personas are used to create more personalized and compelling marketing messages and campaigns. For example, a buyer persona for a college football team's marketing campaign might be a male student between 18-24 who is interested in sports and has a strong sense of school pride.
To summarize, a target audience represents a group of people targeted by a marketing campaign. In contrast, a buyer persona represents a specific target audience segment and is used to create more personalized and effective marketing messages.