Objectives & Strategies

Developing new revenue streams through sponsorships, merchandise sales, and ticket sales

Sponsorships

Developing new revenue streams through sponsorships is an excellent way for college football teams to supplement their income. Examples of possible sponsorships include a company providing uniforms for the team, a team of doctors providing medical services for players, or a company providing transportation for the team.

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Examples of sponsorships for college football teams include Nike providing uniforms for the University of Oregon and AT&T sponsoring the University of Alabama. Additionally, the University of Florida’s football team has a sponsorship with Gatorade.

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Sponsorships are great for the teams and can also be an excellent way for companies to gain exposure and increase brand recognition. Teams must find sponsors that are a good fit for their brand and will provide value to their fanbase. With creative thinking and research, college football teams can find new revenue streams through sponsorships.

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Merchandise Sales

College football teams can develop new revenue streams through merchandise sales. A team could create special edition merchandise to celebrate certain milestones or special events. They could also partner with local businesses to develop merchandise that reflects the community or create merchandise that promotes awareness for specific causes or charities.

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Actual examples of college football teams developing new revenue streams through merchandise sales include the University of Michigan, which uses its online store to sell a range of apparel and memorabilia, including limited edition items and special collections. The University of Georgia has also partnered with local businesses to create merchandise that reflects the local culture, such as t-shirts and hats featuring the state flag. Finally, Iowa State University has launched a new line of merchandise to promote awareness for CyHawk Week, an event dedicated to the rivalry between Iowa State and the University of Iowa.

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Ticket sales

A college football team can develop new revenue streams through ticket sales by offering season ticket packages that include additional perks. For example, some teams offer VIP packages that include exclusive access to pre-game events, discounted merchandise, or even special seating. Another way to generate additional ticket sales is to offer discounts for early bird purchases or group purchases. Many college football teams also offer tiered pricing based on the opponent or the seat location in the stadium. Additionally, some teams offer special ticket packages that include access to additional events like team meet-and-greets or discounts on merchandise or food.

For example, the University of Oregon Ducks football team offers a variety of season ticket packages, including special access to events, discounts on merchandise, and a complimentary Ducks t-shirt. The University of Florida Gators football team offers early bird discounts, group ticket packages, and premium seating options. These are just a few examples of how college football teams can develop new revenue streams through ticket sales